Top 10 Reasons You Need Direct Mail
- Direct Mail is a vital part of your full spectrum marketing mix; reinforcing your message via multiple media provides for the best synergies
- Direct Mail gets noticed - 93% of Canadians read their mail the same day it arrives, according to a recent Canada Post study
- 65% of those polled agree that mail is preferred for solicitations of charitable donations
- Higher response rates than newspapers; shorter lead times than magazines
- Direct Mail ensures your message does not get bundled and lost in a pile of other advertisements
- Cost effective for delivering your message to target neighborhoods, residential areas, and businesses
- More effective than junk or unsolicited email
- Makes it easier to reach those who prefer not to be contacted via phone by telemarketers
- Reach those who are offline or who are not very active online
- Target by gender, age, marital status, education, household income, household size, and location
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