Personalized Direct Mail increases response returns.
In
any direct marketing effort, it is the relevance of the message
delivered that is the key to building perceived value and
response, so don't take any shortcuts that negatively impact
results? So many direct marketers failing to achieve stellar
campaign results because of the often overlooked and
under-leveraged component of any great campaign: direct mail
personalization. Today’s direct marketing technologies make
highly personalized campaigns possible for the small
business market, where great results are essential.
Northleaf Solutions can work with you to ensure your campaign is a success. Firstly, review this quick check list to get off on the right foot:
Don’t overlook the obvious. Start with a good healthy list to guarantee proper mail addressing. Your campaign will fail, no matter how good it looks if the correct person does not receive it, or if the name is misspelled!
You want to send your message to a person who will see the value in what you are offering.
• Use the power of personalized variable printing to connect with your audience
• What is the emotional connection you seek to build with the prospect?
• Personalization is database driven. Match the level of personalization to the type of campaign and the customer buying cycle (lead generation, lead development, retention/loyalty)
• We utilize the latest document printing technologies - give us a call before your deadline is looming!
Let us help you get noticed and remembered to grow your business!
This video put out by USADirect demonstrates our point perfectly:
Northleaf Solutions can work with you to ensure your campaign is a success. Firstly, review this quick check list to get off on the right foot:
Don’t overlook the obvious. Start with a good healthy list to guarantee proper mail addressing. Your campaign will fail, no matter how good it looks if the correct person does not receive it, or if the name is misspelled!
You want to send your message to a person who will see the value in what you are offering.
• Use the power of personalized variable printing to connect with your audience
• What is the emotional connection you seek to build with the prospect?
• Personalization is database driven. Match the level of personalization to the type of campaign and the customer buying cycle (lead generation, lead development, retention/loyalty)
• We utilize the latest document printing technologies - give us a call before your deadline is looming!
Let us help you get noticed and remembered to grow your business!
This video put out by USADirect demonstrates our point perfectly:
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